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44% of Indians Say They Believe in Astrology. 83% Time Their Decisions By It.

A Greek Import, a Vocabulary Test, and the Gap Between What People Believe and What They Do

January 10, 202610 min read
S

Sudar Thambi

Engineer. Writer. Generalist. I explore ideas at the uncomfortable edges—where logic matters more than tribal loyalty and evidence beats tradition.

Masonry astronomical instruments at the Jantar Mantar observatory in Jaipur
Table of Contents

TL;DR

Horoscopic astrology — natal charts, houses, individual prediction — is not indigenous to India. The founding text of the Indian tradition is the Yavanajataka, “The Horoscopy of the Greeks,” composed around 270 CE, and its Greek origin is announced in its own title: Greeks were known in India as Yavana, from Ionia.1 India had a deep independent astronomical tradition running from before 1500 BCE,2 but that is calendrical and positional astronomy, which is a different thing from casting a birth chart. The modern numbers are more surprising than the history. In Pew’s survey of religion in India, 44% of Indians say they believe in astrology — and 83% say they fix important dates by auspicious dates or times.3 In the US, 30% consult astrology, tarot or fortune tellers, and most say they do it for fun rather than for guidance.4 And when researchers analysed 8,553 General Social Survey respondents, the strongest predictors of considering astrology scientific were cognitive ability and education — while religiosity, spirituality and political orientation played “surprisingly minor roles.”5 Belief and practice are close to independent variables, and almost every argument about astrology conflates them.

Jantar Mantar, Jaipur. Instruments for measuring where the planets are, built by people who also wanted to know what it meant. Photo: Wikimedia Commons.6

The Name Gives It Away

There is a persistent claim that jyotisha — horoscopic astrology as practised in India today — is an unbroken Vedic inheritance. The textual record does not support it, and the giveaway is sitting in the name of the founding document.

The Yavanajataka, “The Horoscopy of the Greeks,” was composed around 270 CE and had, in one summary, “a phenomenal influence on later Indian astrology and astronomy.” Its Greek origin is declared by the title itself: Greeks were known in India as Yavana, a word derived from Ionia, the Ionian Greeks being the first to make contact.1

This is a transmission story, and transmission stories are usually the interesting ones. Hellenistic contact with India after Alexander produced a genuinely hybrid intellectual culture — the same milieu that left Greek-Oriental hybrid art at sites like Ai Khanoum.1 Horoscopic technique moved east along those routes.

What India Did Have

None of which means India lacked astronomy. It had a great deal, and the distinction matters.

Indian astronomical knowledge accumulated from before 1500 BCE through to around 1200 CE — positional astronomy, calendrical computation, ephemeris construction, the machinery for knowing where celestial bodies are and when.2 That is a real and independent scientific tradition, and Jantar Mantar is what it looks like in masonry.

The reason the two get conflated is that for most of history they were the same job. As one university astronomy course puts it, astronomy and astrology “have the same roots in prehistory, but today they describe very different practices” — the science uses the scientific method, while astrology “grew out of humankind’s attempts to invent explanations in the form of myths.” Because calendar-keeping and forecasting the seasons were bound up with forecasting human events, “astronomers and astrologers were usually one and the same in early civilizations.”7

So the honest summary is a split verdict. The claim that India has an ancient, sophisticated, independently developed astronomical tradition is true. The claim that the natal horoscope is part of that inheritance is not. Conflating them lets a defensible historical pride do work for an indefensible predictive technique.

The Number That Actually Surprised Me

Now the part I did not expect, and it reframes the whole argument.

Stated belief versus practice in IndiaEighty-three percent of Indians fix important dates by auspicious timing, 70 percent believe in fate, and 44 percent say they believe in astrology. Fix dates by auspicious timing 83% Believe in fate 70% Believe in astrology 44%
Pew Research Center’s survey of religion in India. The gap between the top bar and the bottom one is the finding: nearly twice as many people time their decisions by auspicious dates as say they believe the planets influence events. Source: Pew Research Center, Religious Beliefs (India), 2021.

Pew found that 70% of Indians believe in fate — the idea that life events are largely predestined — with majorities among Hindus (73%), Muslims (63%) and Sikhs (59%). Fewer believe in astrology: 44%, defined as the idea that the position of the planets and stars can influence events in people’s lives. Hindus are the most likely group to hold both, at 73% and 49%. And then the parenthesis that carries the whole argument: 83% of Indians say they fix important dates based on auspicious dates or times.3

Nearly twice as many people act on planetary timing as say they believe in it.

That gap is not hypocrisy. It is what happens when a practice is embedded in the social calendar — weddings, housewarmings, business openings, exam dates. Declining to consult the almanac is not a private epistemic decision; it is a public statement to a family that expects otherwise. The cost of compliance is low and the cost of refusal is social. You do not need to believe the planets are doing anything to conclude that arguing about it at your own wedding is a bad trade.

The American data shows the same structure from the other side. Pew’s 2025 survey found 30% of Americans consult astrology, tarot cards or fortune tellers, and that most say they engage in these practices for fun, rather than for insights or guidance on life decisions.4

Who Actually Thinks It Is Science

If you want to know who holds astrology as a belief about how the world works rather than as a ritual or a diversion, one study is much larger than the rest.

Tobias Edwards and colleagues, publishing in the Journal of Individual Differences, analysed General Social Survey data — a nationally representative US sample running since 1972 — covering 8,553 participants who answered “Do you believe astrology is scientific?” with one of three options: not at all scientific, sort of scientific, or very scientific.5

They measured cognitive ability with Wordsum, a ten-item vocabulary test strongly associated with general intelligence; education as years of schooling; trust in science as self-reported confidence in the scientific community; religiosity and spirituality on four-point scales; and political orientation on a seven-point scale, controlling for sex, age and race.5

The result: cognitive ability and educational background were the strongest predictors. Spirituality, religious belief and political orientation played “surprisingly minor roles,” and the findings ran against earlier work linking right-wing authoritarianism to greater acceptance of astrological concepts.5

That is a genuinely uncomfortable finding for both of the usual stories. It is not that religious people believe astrology and secular people do not. It is not that the belief maps onto a political tribe. What predicts it is closer to a general capacity to evaluate claims — which is less flattering and more actionable than either tribal account.

The researchers name the limitation themselves, and it is the same one the India data exposes: by asking specifically whether astrology is “scientific,” the study may have missed people who believe in astrology without considering it scientific.5 Which, given that 83%–44% gap, is likely to be a lot of people.

Why It Feels Accurate

The mechanism by which a generic description feels personally precise has a name and a demonstration behind it. Bertram Forer’s 1949 paper in the Journal of Abnormal Psychology was titled, with some economy, “The fallacy of personal validation; a classroom demonstration of gullibility.”8

The technique is to hand everyone the same profile and ask how well it fits them. The statements are constructed to be near-universally true while sounding specific — the canonical example being “At times you feel very sure of yourself, while at other times you are not as confident.”9 Almost everyone rates it as an accurate description of themselves, because almost everyone is being described.

The more useful finding is that this is modifiable. A randomised educational intervention with undergraduates combined training-in-bias with training-in-rules: participants first directly experienced situations designed to induce the Barnum effect and confirmation bias, then had those effects explained with everyday examples. Compared with a control group, those who received the intervention showed diminished causal illusions in a contingency-learning task and reduced specific paranormal beliefs.10

Note the design. It was not enough to tell people about the bias. They had to be caught by it first, and then shown the trick. That ordering is the finding.

This is the same shape as an argument made elsewhere on this site about why agreement is weak evidence: the feeling of confirmation is generated by the procedure, not by the world, and the only defence is knowing what the procedure does.

What I’d Argue For

Not derision. The India data makes derision look stupid: you would be sneering at 83% of a population for scheduling a wedding considerately, most of whom have not made any claim about planetary mechanics at all.

The distinction worth holding is between astrology as practice and astrology as prediction. As practice — a shared calendar, a ritual grammar, a reason to gather — it makes no falsifiable claim and needs no defence. As prediction — this chart says this candidate will succeed, this match will work, this surgery date is dangerous — it makes claims that can be checked and that carry real costs when acted on.

Nearly everything worth arguing about lives in the second category. Almost nothing people actually do lives there.

Where I’d Hold This Loosely

Five limits, and the first two are about this post rather than the world.

An earlier version of this post cited a commercial astrology website sixteen times, as the sole source for five different quotations it does not contain — including one the post itself introduced as coming from Wikipedia. It also drew on five Reddit threads, an astrology podcast, a second commercial astrology site, a homework-answers site and a personal blog, and several of its psychology sources now return 403. All of that is gone. Where a claim’s only support was one of those, I removed the claim rather than find a replacement for a conclusion I had already written.

Second, I could not read Shawn Carlson’s 1985 double-blind test in Nature, so it is not used here. It is the most-cited experimental test of natal astrology and the obvious thing to reach for; the article page confirms the design — “two double-blind tests were made of the thesis that astrological ‘natal charts’ can be used to describe accurately personality traits of test subjects” — but the results are paywalled and I have not seen the tables. Citing a famous result from its reputation is exactly the failure this revision exists to correct.

Third, the Edwards study reaches me through a secondary report rather than the paper itself, which I could not access. I have restricted myself to what that report states about the design and the direction of the findings, and have not quoted effect sizes, because I have not seen them.

Fourth, the transmission history is more contested among specialists than a single popular-history source can convey. That the Yavanajataka is Greek-derived is not seriously disputed; the dating, the authorship, the extent of pre-existing Indian horoscopic practice, and how much was adapted rather than adopted all are. I have stated the direction of influence, which is well established, and avoided the chronology, which is not.

Fifth, and against my own framing: “for fun” is a self-report, and self-reports about low-status beliefs run in a predictable direction. Some proportion of the Americans telling Pew they consult a horoscope for entertainment are managing how the answer sounds. The 83%–44% gap in India is real and measured; the “it’s just tradition” reading of it is my interpretation, not Pew’s finding, and it is exactly the reading a person who quietly believes would also give.


Footnotes

  1. https://greekreporter.com/2023/09/11/greek-india-astronomy-astrology-world/ 2 3

  2. https://arxiv.org/pdf/0903.1778.pdf 2

  3. https://www.pewresearch.org/religion/2021/06/29/religious-beliefs-2/ 2

  4. https://www.pewresearch.org/religion/2025/05/21/3-in-10-americans-consult-astrology-tarot-cards-or-fortune-tellers/ 2

  5. https://www.psypost.org/study-finds-intelligence-and-education-predict-disbelief-in-astrology/ 2 3 4 5

  6. https://commons.wikimedia.org/wiki/File:20191218_Jantar_Mantar%2C_Jaipur_0906_8983_DxO.jpg

  7. http://csep10.phys.utk.edu/OJTA2dev/ojta/c1c/precursors/astrology/historical_tl.html

  8. https://europepmc.org/article/MED/18110193

  9. https://en.wikipedia.org/wiki/Forer_effect

  10. https://pmc.ncbi.nlm.nih.gov/articles/PMC5792014/

S

Sudar Thambi

Engineer. Writer. Generalist. I explore ideas at the uncomfortable edges—where logic matters more than tribal loyalty and evidence beats tradition.

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Research and drafting may use AI-assisted tools. Each article's thesis, evidence, caveats, citations, and final wording are reviewed before publication against the linked sources. Errors can still occur; verify specific facts before relying on them. The views expressed are the author's and do not constitute professional advice.